IWOSC Presents a Saturday Seminar: Tiffany Bradshaw’s “Branding for the Writer” Workshop Saturday, October 25 10:30 a.m. – 1:00 p.m. Veterans Memorial Building, 4117 Overland Ave. (at Culver), Culver City The Independent Writers of Southern California (IWOSC) presents a Saturday seminar, “Branding for the Writer,” led by personal branding expert Tiffany Bradshaw, on October 25, 10:30 a.m. to 1:00 p.m. at the Veterans Memorial Building, 4117 Overland Ave. (at Culver Blvd.), Culver City. Brand: A unique and identifiable symbol, association, name or trademark which serves to differentiate competing products or services. Both a physical and emotional trigger to create a relationship between consumers and the product or service. A simple way to recall it is to consider a brand as a promise or an expectation. Personal branding is the most important thing that you can do for your career. Says Bradshaw, “I define Personal branding as marketing an individual person in a way similar to how you would market a brand name consumer product. Think of it as creating an image and “selling” it to the public through the subtle use of marketing, public relations and advertising. It is the key to success in business because with a strong brand, you can do almost anything. Think of Donald Trump or Oprah Winfrey; they move from successful project to successful project, sometimes even changing industries, almost effortlessly. A strong brand does not happen by chance; it is a concentrated effort to actively have a say in the perception the public has of them and their personal brands. Writers have very stiff competition for every opportunity, so we need to work to establish a strong brand that differentiates you from your competitors.” This seminar will discuss Personal Branding and why it is important for writers. Tiffany will discuss Branding in terms of: Your Competitive Advantage Your Competitors Networking Your Sales Presentations Target Marketing Publicity and Media Marketing Materials Your Biography Your personal Intellectual Property Social Media The audience is welcome to bring copies of business cards, marketing materials, screen shots of websites, etc., and if there is time, we can discuss some of them TIFFANY VICTORIA BRADSHAW, MBA, is recognized as one of the leading authorities on Personal Branding (marketing of individuals). Tiffany speaks internationally, training and coaching entrepreneurs, executives and business people on various sales, marketing, PR and other business-related subjects. She has completed and published the first book in her book series “Personal Improvement, Professional Success: 10 Branding Strategies.” Ms. Bradshaw has over 15 years of strategic marketing, sales, business development, branding and public relations experience working for Marriott Hotels, Kraft Foods, Philip Morris and Pepsi-Cola. Her expertise has been featured in major publications like MSN, About,Careerbuilder, “Atlanta Post,” “Glamour,” “Redbook,” “Marie Claire” and “Essence” magazines, as well as various radio and TV shows and newspapers in the US and internationally. Tiffany was a guest chef of “Rachael Ray” (her recipe for CA Fusion Steak is on the “Rachael Ray Show” website), and Game Show Network and was featured as a Branding expert on BET. She is a featured blogger who covers the West Coast for “NV Magazine.” She founded Bradshaw & Co. Business Consulting in 1993. BradshawandCo • DATE: Saturday, October 25 • TIME: 10:30 a.m. to 1:00 p.m. • ADMISSION: General public $35. IWOSC members $15. If you pay for the meeting and decide to join that day, you will be credited for the member rate. • E-MAIL RESERVATIONS REQUIRED — Reservations by email only. Email [email protected] to make your reservation for this event. Please write “IWOSC Reservation – October 25 seminar” in the subject line. You will receive a confirming email from IWOSC, and your name will be on a list at check-in. For proof of your reservation, bring a printout of your email or show a Smartphone version of your “sent” email or confirmation. Doors open at 10:00 a.m. Please arrive by 10:20 a.m. to be assured a seat. People without reservations will be admitted as space permits starting at 10:20 a.m. Reservations close at 5 pm Friday 10/24. If you reserve and can’t attend, please notify the office,[email protected], as space is limited. (310) 773-8075. • LOCATION: Veterans Memorial Building, 4117 Overland (at Culver Boulevard), Culver City, California. FREE parking; enter on Culver. (Wear layered clothing; the room is usually comfortable, but the temperature can vary.) IWOSC, the Independent Writers of Southern California, is a nonprofit association providing support, tools, and resources to help self-employed professional writers in Southern California since 1982. Please visit us at IWOSC.org and on facebook. #####
Posted on: Fri, 24 Oct 2014 21:31:38 +0000