If Aamir Khan is a perfectionist with his unusual publicity and promotional ideas for his films, Shah Rukh Khan is extremely inclined towards using technology correctly when it comes to promoting his films. A trend he started before the release of his superhero film Ra.One continues till now. Shortly before the release of his upcoming film Chennai Express, the actor in all his Ready-Steady-Po mood is going to launch game app for the film. Reminiscing of the Ra.One game the actor had launched, the game was a prequel to the film. Introducing the important characters, it provided a prologue of their superpowers to the audiences. The game’s storyline was such that it made the film even more relatable. In sync with the science fiction ambiance of the story, the game was top notch with challenging action sequences. To keep alive the hysteria and frenzy of Don‘s character, producers Farhan Akhtar and Ritesh Sidhwani translated the film’s story into a game version giving greater substance to Don. The game and the comic series was enhanced and detailed the background of its pivotal characters. With Chennai Express, SRK is just maintaining his structured publicity strategy for films. Obviously a tech freak, the actor uses the power of technology to reach out to his zillions of fans across the world. Expected to be a swanky game/app, Chennai Express‘s hint of action will reflect in the game as well, with an obvious abundance of wit to make it lucid. The game is all set to launch today. SRK and director Rohit Shetty will unveil in Mumbai.
Posted on: Wed, 24 Jul 2013 10:52:30 +0000