If Facebook’s algorithm smiles on a publisher, the rewards, in - TopicsExpress

If Facebook’s algorithm smiles on a publisher, the rewards, in terms of traffic, can be enormous. If Mr. Marra and his team decide that users do not enjoy certain things, such as teaser headlines that lure readers to click through to get all the information, it can mean ruin. When Facebook made changes to its algorithm last February to emphasize higher-quality content, several so-called viral sites that had thrived there, including Upworthy, Distractify and Elite Daily, saw large declines in their traffic.

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