If you will consistently apply this strategy you will double the results of your advertising; weve seen it double leads in over half of the advertisers that fully commit to doing 4 things in their ads and without spending any additional money or any additional time. This is the first in a three part series posted here every Saturday evening. Platitude Evaluation #1 – Well I would hope so.I want you to take a look at any claim you have made in your ads and ask yourself if a customer or prospect, could or would automatically respond with the statement, “Well I would hope so.” For example here’s an ad for a plumber that says “Plumbing Service and Repair.” Well I would hope so, you are a plumber right? This one says, they are “licensed, bonded and insured,” and that they “fix faucets and fixtures, water heaters, tubs and showers, etc.” Well I would hope so. You’re a plumber right?. What else would you do? I mean, it’s so painfully obvious that it’s ridiculous. Or how about this one that says “committed to honest, ethical service.” Well I would hope so! What else would you expect them to say? Hey we’re lousy, we’ll show up late, make your house dirty, expose our backsides to your kids and wife, and make sure that the problem that we fixed will break again a few weeks after we fix it. Of course not! Everybody is going to say great things about themselves if they can get away with it. So what about your ad? How did you do? Do you have any of these painfully obvious statements that would cause someone to say, well I would hope so? Be honest with yourself and check. Okay, on to the second evaluation: Next Saturday evening.
Posted on: Sat, 30 Aug 2014 03:02:14 +0000
Trending Topics
Recently Viewed Topics
© 2015