If your law firm wants to take advantage of a 10-20 percent conversion rate, retargeted ads can help. With them, you never say goodbye to your firm’s visitors. Retargeting interacts with the basic nature of social media. Everyone surfs multiple types of websites. Facebook in particular is highly popular, and it offers ways to share just about anything in one way or another. Ever wonder how items you have been shopping for somewhere else follow you into Facebook ads and other websites? That progression is the product of retargeting –- a strategy that shows you an advertisement on a new site for something you searched for on a previous one. Are websites, merchants, companies and law firms colluding to track and share information on your preferences and interests? Fortunately not. They use cookies: the gluten that holds everything explored on the web together. Cookies on websites track users and store information on the their preferences so that they can reappear later on socia
Posted on: Mon, 07 Jul 2014 13:01:29 +0000
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