If youve been following Radio Ink for any length of time, weve been consistently pointing out the importance of radios place in the dashboard of the automobile. The content you provide now and into the future will play an important role in how automotive manufacturers choose to entertain their customers through the DASH. Beginning next week, in conjunction with Jacobs Media, Radio Ink will host the second annual DASH conference in Detroit. Its the only industry gathering of experts focused specifically on what radio needs to do to maintain its place in the car, which as everyone knows, is where the majority of listening is done. Nielsen has just released a new study that confirms, more and more, consumers are focusing on connectivity when they purchase new vehicles. radioink/Article.asp?id=2848169&spid=24698
Posted on: Thu, 09 Oct 2014 21:30:38 +0000
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