If you’re planning on marketing to the wealthy (the richest 1% in the U.S.), make sure you know who they are. Here are some statistics: • In 2009, there were about 1.4 million households in the top 1 percent • They earn a minimum of $250,000+ each year. • Own more than 40% of all U.S. wealth. • Better educated than the population as a whole: --- More than three times likely to have a masters or doctorate degree. --- More than eight times likely to have a professional degree. • They are twice as likely to drive luxury cars than the rest of us. • The affluent are nine times as likely to live in homes worth a half-million or more. Rich people are different! They think differently and have a different mindset when purchasing products and services than the rest of us. This article sheds some light on their mindset: luxurydaily/is-there-an-affluent-mindset-and-does-it-affect-the-way-they-buy/ (via @LuxuryDaily)
Posted on: Mon, 16 Sep 2013 12:55:45 +0000
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