Imagine if Erica Farber stood in front of the radio station owners at this year’s Radio Show and asked for their help and support to eliminate ratings fraud. Imagine if the Wall Street Journal published a report saying that somewhere between 36 and 50 percent of diaries or PPMs are frauds — not actually humans listening, but machines manipulating the system. If any of that happened, all hell would break loose. Thankfully, the radio industry is better than that. That is not going to happen. This is. The Wall Street Journal, March 23, 2014, headline: “A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus.” Subtitle: “As Digital Advertising Climbs Toward $50 Billion This Year, Marketers Battle Fraudulent Visitors.” The article goes on to say that billions of dollars are flowing into online advertising, even as marketers are confronting an uncomfortable reality: rampant fraud. According to the WSJ, the market for online ads is expected to cross $50 billion this year. The clear implication — which isn’t stated explicitly, but also never refuted — is that online advertisers are being collectively defrauded of $18 billion. radioink/Article.asp?id=2840238&spid=24698
Posted on: Fri, 26 Sep 2014 21:46:07 +0000
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