Importance of Hispanic Advertising. In a push for growth, J.C. - TopicsExpress

Importance of Hispanic Advertising. In a push for growth, J.C. Penney isnt just zeroing in on the Hispanic customer -- its identified the demographic as its North Star. Surprisingly, J.C.Penney 2014 Holiday sales results, reported a sales increase of 3.7% for the nine-week November/December period. Also, they expect to report an increase of around 4% for the full fourth quarter. More good news indeed. Coincidence? adage/article/cmo-strategy/j-c-penney-aims-marketing-squarely-latinas/293602/

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