In 1967, Don Sapit purchased a small printing company as a hands-off personal investment that would later grow into what is today a successful specialty advertising business located in Orange Park (Jacksonville), Florida. Sigma Marketing has a unique identity that has evolved over the past 40 years from a small-town printing company to a marketing services company with diverse, multinational clientele. As firms learn more about their market, they often switch from a production orientation to a marketing orientation. Sigma is an excellent example of this type of strategic shift.
Posted on: Tue, 22 Oct 2013 07:02:05 +0000
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