In 2012, when we were approached to become the creative partner for The Hastings PAKnSAVE Edible Fashion Awards, we were really excited at the prospect. Whilst both Tank and the client were happy with the outcome of the 2013 Awards creative, for the second year of the relationship, we decided to push the boundaries a bit further. Now in its 11th year, The Edible Fashion Awards has grown from an entree-sized event into a full main course. We believed it was a good time to take the Edible Fashion Awards’ annual logo and theme look to the next level, and position it as a brand in its own right. Similar in concept to the World of Wearable Arts, the Edible Fashion Awards will become a strong, recognisable brand with the ability to stand alone, separate from the annual theme. This will open up new avenues for longer-term opportunities for the brand, such as merchandising (t-shirts, art prints, postcards and books to name a few). With strong, simple typography and a clever negative/positive - food/fashion icon, the Edible Fashion Awards are set to take on the World in 2014 and beyond.
Posted on: Tue, 13 May 2014 05:07:25 +0000