In a nutshell, if you do not have a clear online presence, you are - TopicsExpress

In a nutshell, if you do not have a clear online presence, you are allowing Google, Yahoo, and Bing to create your identity for you. As a Lifehacker post on this topic once noted: You want search engine queries to direct to you and your accomplishments, not your virtual doppelgangers. An online search for academics without strong digital identities almost always yields two initial results: first, the name of their institution or department, and, second, their webpage on Rate My Professors. While the latter is not inherently bad news for all academics, many will likely cringe at what’s written about them there, whether justified or not. - See more at: chronicle/article/How-to-Curate-Your-Digital/151001/#sthash.i818J5dh.dpuf

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