In-depth - a case study for B2B Marketers: How does a B2B - TopicsExpress

In-depth - a case study for B2B Marketers: How does a B2B company with 1.6 million customers and 500,000 products lines from 2,500 suppliers manage to deliver relevant personalised email content across 30 markets in 20 languages consistently, effectively and in a scalable way? Im delighted to have this in-depth case study from RS Components explaining how they manage their email marketing on this scale - thanks Harriet! smartinsights/b2b-digital-marketing/b2b-email-marketing/email-marketing-personalisation/ You can hear more from Harriet Mitchell explain the RS Components approach to Email marketing in more detail at the Smart Insights conference where we also have separate breakout sessions for B2B Marketing and Email marketing. See: smartinsights/digital-impact-2014 for more!

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