In my ongoing effort to keep us all apprised of the latest trends and stats in mobile marketing, I came across this cool article on the Hubspot blog by contributor Jeanne Hopkins. She points out something I think we all ask ourselves from time to time--everyone keeps saying it, but how do we really know that mobile marketing is the next big thing? Here are just a few reasons she came up with after attending the recent Dreamforce conference in San Francisco. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Neilson) It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys) It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org) 70 percent of all mobile searches result in action within 1 hour. (Source: Mobile Marketer) 90 percent of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley).
Posted on: Thu, 31 Oct 2013 02:02:18 +0000
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