In response to the tragic events that changed our country on Tuesday, 9/11, 2001, the movie exhibition industry (comprised of over 500 motion picture theatre companies located throughout the United States) made a historic decision to pull together and combine efforts to do something to help the victims’ families. On September 25th, 2001, the National Association of Theatre Owners organized an unprecedented one day event (with over 20,000 participating movie screens and 9 participating motion picture distribution companies) with 100% of ticket and concession sales being donated for “Victims’ Benefit Day at the Movies” to help meet the needs resulting from this tragedy. Over $5 million was raised in that single day. One of those participating theatre companies was Georgia Theatre Company, who continued efforts in the following years to support local charitable causes through their Cinema for a Cause fundraiser (formerly Film & Food for a Cause). 2013 marks the tenth year for this charitable event with GTC theatres involved in this great cause inspired by the events that changed our country twelve years ago.
Posted on: Wed, 11 Sep 2013 19:40:33 +0000
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