In the United States, political ads have been used to promote candidates and decry their opponents since the earliest days of television. Here is a playlist covering some of the most influential ads from ---------------------------------------------------------------------------------------- (1952) Dwight Eisenhower “I Like Ike” youtu.be/rh6aIkvgyVk Dwight Eisenhowers 1952 presidential campaign ad was produced by Walt Disney Studios and Citizens for Eisenhower-Nixon. “I Like Ike” is one of the most well-known and catchiest political slogans of all time. ---------------------------------------------------------------------------------------- (1960) John F. Kennedy “Eisenhower on Nixon”: https://youtube/watch?v=7BSw7JgphFg John F. Kennedy’s campaign ran a groundbreaking attack ad during the general election, featuring President Eisenhower, who was still in office. In the ad, a reporter asks Eisenhower about Vice President Nixons experience: I just wonder if you could give us an example of a major idea of his that you had adopted. Eisenhower responds, to the laughter of others, If you give me a week, I might think of one. I dont remember. ---------------------------------------------------------------------------------------- (1964) Lynden Johnson “Daisy Girl”: https://youtube/watch?v=dDTBnsqxZ3k Daisy aired only once, during a September 7, 1964. Johnsons campaign was widely criticized for using the prospect of nuclear war, as well as for the implication that Goldwater would start one, to frighten voters. The ad was immediately pulled, but the point was made, appearing on the nightly news and on conversation programs in its entirety. Johnson won by the largest majority at that time since 1820. ---------------------------------------------------------------------------------------- (1968) Hubert Humphrey “Laughing” https://youtube/watch?v=Qwk_epMblW4 Whats so funny? This attack ad from features presidential candidate Hubert Humphrey laughing at the selection of Spiro Agnew, a relatively unknown political figure who was chosen by Richard Nixon as his presidential running mate in 1968. The ad was effective, but Humphrey ultimately lost. ---------------------------------------------------------------------------------------- (1972) Richard Nixon “McGovern Defense”: youtu.be/MqBsjSQwpK8 During his re-election bid, Richard Nixon’s campaign promoted the idea that Republicans represent military strength and the concern that a Democratic president would cut defense spending and make the country vulnerable to attack. The U.S. was still enmeshed in the Vietnam War, and defense remained a pivotal issue. Nixon won with 97 percent of the electoral vote. ---------------------------------------------------------------------------------------- (1984) Ronald Reagan “Bear”: https://youtube/watch?v=NpwdcmjBgNA Without even mentioning his opponent Walter Mondale, defense spending, or the Soviet Union (traditionally symbolized by a bear), this ad suggested that Reagan was better prepared to recognize and deal with threats to global stability. ---------------------------------------------------------------------------------------- (1988) George H. W. Bush “Tank Ride”: https://youtube/watch?v=BRPZQ3UEN_Q Just before Election Day, Democratic candidate Michael Dukakis tried to counter the impression that he was weak on defense issues by releasing photos of himself riding in a tank. His opponent, George H. W. Bush used the attempt against Dukakis by pairing the comical footage with a devastating critique of his political record on defense ---------------------------------------------------------------------------------------- (2004) George W. Bush “Windsurfing”: https://youtube/watch?v=pbdzMLk9wHQ The Bush campaign sought to portray opponent John Kerry as a politician who changes with the wind. It used an image from Kerry’s campaign against him. Rather than using it to portray Kerry as an athletic, adventurous sport enthusiast, it was used to portray him as a “flip-flopper,” a label that stuck through his loss to President Bush. ---------------------------------------------------------------------------------------- (2008) Hillary Clinton “3 a.m.”: https://youtube/watch?v=7yr7odFUARg During the 2008 primary elections, Hillary Clinton raised the issue of national security in a provocative ad that was intended to make voters think about who they’d want in the White House during a crisis – her, or her opponent, Barack Obama. ---------------------------------------------------------------------------------------- (2008) Barack Obama “Yes We Can”: https://youtube/watch?v=74mKVwC799k Presidential candidate, Barack Obama’s stirring speech titled “Yes We Can” inspired a song by performer Will.I.Am, featuring major celebrities in support of Obama’s campaign. Obama’s campaign is still recognized by many as the most successful grass-roots campaign in U.S. history. -----------------------------------------------------------------------------------------
Posted on: Tue, 04 Nov 2014 12:09:01 +0000
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