In the battle for childrens health, when it comes to junk food marketing, we often hear that parents should just turn off the TV. The problem is that junk food is advertised to kids everywhere - not just on TV. As soon as kids leave the house they come into contact with junk food ads on buses, smart phones, video games, billboards on playgrounds and near schools, the radio, and the Internet. All these places run ads for junk food targeting kids. On top of that, in the supermarket, their favorite characters adorn packages of unhealthy foods. Its like a full frontal assault. Parents cant be everywhere and marketers know that. According to the American Psychological Association, Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising. [1] Marketers also know exactly when, where and how to access the eyes and ears of children. On their own, the only way that parents can shield their children from harmful junk food ads would be to cover their eyes and ears from the time they leave home until they return. Thats not realistic. Nickelodeon is the biggest childrens media outlet. Join us in asking them to help parents out and stop marketing junk food to children. action.momsrising.org/go/3516?t=5&akid=4862.1313381.WwrdnR
Posted on: Thu, 21 Nov 2013 19:00:42 +0000
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