In the following days after Chipotle Mexican Grill’s official statement announcing their plans to import Australian grass-fed beef to meet their “Food With Integrity” and “Responsibly Raised Beef” standards because United States cattle ranchers were not able to meet the demand, cattle producers and industry leaders have taken the time to speak up about the situation. State Beef Council’s and advocacy groups such as the Masters of Beef Advocacy (MBA) have issued action alerts to members, giving tips on how to appropriately speak up about their concerns and tell their story.
Posted on: Thu, 19 Jun 2014 13:48:37 +0000
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