Increase in followers Neymar’s arrival has also sparked a major increase in the number of followers of the different FC Barcelona social networks. Instagram gained 11,095 followers, Facebook increased by 30% more than it would do usually, and there were 13,588 new subscriptions to the Barça YouTube channel. On Monday, FC Barcelona’s website, YouTube, Twitter, Instagram, Tencent Weibo and Facebook provided extensive coverage of Neymar’s first day at the club. The response from users was remarkable, and the live YouTube broadcast of the event was one of the most watched of the year on the channel. The 3 hours and 45 minutes of coverage of Neymar’s presentation produced 1,623,133 views, making it the most watched live event of the year on FC Barcelona’s YouTube channel. Peak as Neymar took to the pitch The peak viewing figures on YouTube came at 18.19, the time when Neymar appeared at the Camp Nou and was welcomed by 56,000 spectators inside the stadium. It was also at this moment that the most comments were made on Twitter, 162,000, using the keywords Neymar, #Neymarfcb and @Njr92. Throughout the day, there were 660,000 mentions. The hashtag #Neymar soon became a global Trending Topic, as did #NeymarFCB in Spain. Neymar’s arrival coincided with the set-up of the club’s Portuguese Twitter account (twitter/fcbarcelona_br), the eighth language version that Barça can now offer on one of the biggest social networks in the world. Increased web traffic The FC Barcelona website (with versions in Catalan, Spanish, English, Chinese, French, Arabic, Indonesian and Japanese) was also much busier than normal due to the interest aroused by Neymar. The audience was 151.06% higher than it is on a normal Monday, with 671,718 single users (205.3% more than usual). No fewer than 3,363,655 pages were visited, of which 52% were related with Neymar content. There were more visits for Neymar’s presentation than there had been for the day that his transfer was announced (2,974,137), partly because of the large amount of audiovisual content generated by the player’s first day at the club and which was made available on the club’s many different official channels
Posted on: Sat, 08 Jun 2013 06:34:00 +0000
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