Increasing Engagement: How to Drive Buyer Action with Customer - TopicsExpress

Increasing Engagement: How to Drive Buyer Action with Customer Activation (#contentmarketing info) Author: Matt Zilli As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers. I dream of my customers being excited. But it doesn’t always happen naturally. A recent McKinsey & Company global survey found that the ability to create sustainable and engaging customer relationships is the top priority for CMOs. Yet, to actually do this goes well beyond marketing.

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