India’s mainstream media is in for a major shakeout. From now on, it will move relentlessly towards an outcome that would better align its output with the interests of its consumers and owners. For the moment, owners have no incentive to rock the boat thanks to the money thrown their way under the guise of Bharat Nirman. Once the largesse stops, once there’s a new government in town, the day of reckoning will be nigh. The magazine Caravan has a pronounced left-liberal slant, seen in their partisan coverage of Modi and the BJP. One of their recent cover stories was about an “expose” of Swami Aseemananda, a former RSS man lodged in prison awaiting trial accused of involvement in “Hindu” terror cases. Without getting into the merits and demerits of the story, do note that this particular issue had 15 pages of paid advertisements in total, of which 11 pages were paid for by public sector undertakings (LIC Mutual Fund took up four pages and NTPC three pages). Clearly, it’s a business model with a predefined expiry date, which is, May 2014.https://youtube/watch?v=TlzkGrvqNv0#t=117
Posted on: Wed, 26 Mar 2014 17:53:38 +0000
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