Industry Celebrates #Advertising That Makes People Say, ‘Thank You’ | #PPWWeek #promotionalproducts Promotional Products Work!™ Week is April 21-25 Did you know people LOVE promotional products so much they keep them for more than a year? Just take a look around your desk, purse or refrigerator. Promotional products are the sixth fastest growing advertising medium, and at $19 billion rank eighth among traditional and digital advertising expenditures in the U.S. The second annual Promotional Products Work! Week, April 21-25, 2014, brings together the promotional products industry to raise awareness about the proven power of promotional products and their demonstrated effectiveness for advertisers and marketers as a top advertising medium. Promotional Products Work! Week is all about: • Commemorating one of the oldest forms of branding and advertising. • Demonstrating, through fact-based research, promotional products as a highly effective medium for advertisers and marketers. • Sharing the positive impact promotional products businesses have on the economy, jobs and communities. • Celebrating the sixth fastest-growing advertising medium in the U.S., positioning promotional products eighth among traditional and digital advertising expenditures. PPAI research* shows: • 88 percent of consumers recall the advertiser on promotional products • 85 percent have done business with the advertiser after receiving a promotional item • 83 percent like promotional products • 81 percent keep them because they are useful • 53 percent use promotional products once a week • 47 percent keep them for more than a year During Promotional Products Work! Week the $19 billion promotional products industry with its more than 33,800 businesses, 97 percent of which are small businesses, and more than 500,000 professionals will work to create awareness for the value promotional products deliver and the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment. Events will take place around the U.S. and are organized by promotional products industry professionals including suppliers, distributors and regional associations who are raising awareness in the communities they serve. As founder and producer of Promotional Products Work! Week, PPAI is committed to increasing awareness and building business for the promotional products industry around the world. The association’s awareness program is a resource for the promotional products industry, advertisers and marketers, colleges and universities and businesses large and small.
Posted on: Thu, 17 Apr 2014 22:04:20 +0000
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