Insightful application of disruption theory to the grocery business through carefully analyzing consumer behavior. QUOTING: All of today’s competing models seek to serve all shopping occasions and all categories. Yet much of the cost and complexity in online grocery retailing stems from the stringent demands of just one shopping occasion: the top-up, which requires high-speed delivery, careful handling, and strict temperature control all the way to the consumer’s doorstep (implying precise delivery windows). If a retailer were instead to target nonperishable, stock-up occasions only, the business would be much less complex and much lower cost. Perhaps the truly disruptive play in online grocery retail is not a “full-service” model seeking to meet all the consumer’s needs all the time but a limited nonperishable offering targeting stock-up occasions. strategy-business/blog/What-if-Clay-Christensen-Is-Right-about-the-Grocery-Business-and-Amazon-Is-Wrong?gko=58cde
Posted on: Thu, 08 Aug 2013 03:04:31 +0000
Trending Topics
Recently Viewed Topics
© 2015