Integrated Marketing Development- Marketing Strategist In Maplewood, Minnesota UR - 2014 Integrated Marketing Development- Marketing Strategist-1307810 Organization: Corporate Staff Groups Primary Location: USA Region-United States-Minnesota-Maplewood Other Locations: USA Region-United States-Minnesota-Maplewood Job Type : Experienced Description The 3M Difference 3M is the innovation company that never stops inventing. Every day, 3M makes progress possible for customers and communities around the world by leveraging its unique culture of collaboration to provide transformative technologies to diverse markets including energy, water, safety, health care, and electronics among many others. Publications like Fortune and Businessweek consistently list 3M among the “Best Companies for Leadership‚” “Top 20 Most Admired Companies” and “100 Top MBA Employers.” The Integrated Marketing Development team is at the forefront of the 3M marketing community providing 3M divisions with a source of cutting-edge talent. Marketing Strategist Structured as a leadership development program, 3M’s Integrated Marketing Development is an internal marketing and communications consultancy serving the company’s 40+ divisions. The department is comprised of recent graduates of top-rated MBA programs who provide strategic marketing leadership, analytical thinking, and strong project management skills to every assignment. Marketing Strategists typically lead 4-6 projects at once, working closely with internal 3M clients from corporate and business marketing, communications, or other cross-functional disciplines. Strategists typically spend two years in the department and subsequently transition into a marketing or communications role within a business unit or corporate marketing. Marketing Strategists lead projects that generally fall into the following categories: Market Assessment Strategy Development Integrated Planning Execution & Measurement Trend analysis Segmentation Customer Understanding Competitive Analysis Brand Analysis eMarketing Analysis Positioning Strategy Brand Strategy Product Development Value Propositions Channel Strategy Marketing Planning Communications Planning Message Development eMarketing & Social Media Integration Creative Strategy Program Implementation Program Measurement Optimization Strategies Resource Management Effective project management is essential to the Marketing Strategist position and typically involves: Learning and analyzing client businesses to determine marketing issues Building strong client relationships through effective interpersonal skills Working both collaboratively and autonomously Leading and participating on multi-disciplinary teams Navigating a large, matrixed organization Developing actionable recommendations Interacting with internal and external resources such as research suppliers, advertising/creative agencies and other corporate resource groups Qualifications Basic Qualifications: Bachelor’s degree or higher from an accredited university Currently enrolled in a Master’s of Business Administration program at an accredited university Preferred Qualifications: Currently enrolled in an MBA program with an emphasis in marketing, brand management or marketing communications Cumulative GPA of 3.0 or higher on a 4.0 scale in a completed undergraduate degree and/or other completed graduate degree Minimum of three years work experience in marketing, business, strategy, sales, finance or engineering Superior analytical, interpersonal, project management, and presentation skills Demonstrated leadership abilities. Link: https://mmm.taleo.net/careersection/w2_2/jobdetail.ftl?job=1307810&lang=en
Posted on: Wed, 13 Nov 2013 02:57:45 +0000
Trending Topics
Recently Viewed Topics
© 2015