Interesting article #banliveexport "Beware and be aware are three simple words that look alike but have totally different meaning. Both phrases sum up evolving industry attitudes as to how to deal with the mainstream and now the social media. Unfortunately, the evolution in both Australia and the U.S. has come only after media-related crises that, respectively, halted a vitally important live cattle trade to Indonesia and nearly put one of the world’s most innovative beef companies out of business. Who can forget the graphic footage of the inhumane slaughter of Australian cattle in Indonesia aired on ABC’s Four Corners program on May 30, 2011? You all know the outrage that followed and how a $300 million annual business was nearly lost. My point in mentioning the crisis is that it could have been avoided. The Australian government ignored written concerns two years earlier from the RSPCA about the welfare of cattle exported to Indonesia. It also ignored a report six months later that revealed serious animal welfare issues at Indonesian plants. The industry in turn appeared to leave it to the government to resolve the crisis. Hindsight is wonderful but what if the government had acted months earlier, summoned the industry and said that it needed to enact an enhanced certified animal welfare program for cattle exports to Indonesia. Instead, the program came into effect in July, after the crisis had shut down the live trade. The financial catastrophe for many cattle producers and companies could have been avoided had the industry been proactive instead of reactive in dealing with the issue. beefcentral/news/article/3753?utm_medium=email&utm_campaign=Beef+Central+news+headlines+3+October+2013&utm_content=Beef+Central+news+headlines+3+October+2013+CID_a7d2f55f0051c811cf113a26777502d0&utm_source=eGenerator&utm_term=click%20here
Posted on: Thu, 03 Oct 2013 19:46:36 +0000
Trending Topics
Recently Viewed Topics
© 2015