Interesting article on Is it time to close your facebook page? Some key Highlights include Unless your organization watches its Facebook stats carefully, you may not have realized Facebook has become increasingly less accommodating to brands and companies over the course of the platform’s recent updates. Some notable business owners, like billionaire Dallas Maverick’s owner Mark Cuban, have even spoken out against Facebook’s latest changes. For example, in late 2012 TechCrunch noticed that posts made by brand pages were only being displayed to a tiny fraction of a page’s following, and were being hidden from the rest. Facebook has been restricting how many of a page’s followers see a given post, a statistic known as “Reach,” for several years now. However TechCrunch found that in late 2012 Facebook made changes to the newsfeed that caused the reach for brands to drop as much as 40% compared to what it was earlier in the year. Posts for the average Facebook brand page are now being seen by less than 10% of their audience! For example, if you spent time, money and effort to build your Facebook following to 4,000 people, that means now each post you make is going to be seen by less than 400 of them. friendlyconsultancy.co.uk will monitor and manage your marketing to ensure it works.
Posted on: Fri, 02 Aug 2013 13:14:28 +0000
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