Interesting perspective: John Steward, cofounder of tiger brands, said "If this business were split up, I would give you the land and bricks and mortar, and I would keep the brands and trademarks, and I would fare better than you." CEO of McDonald agrees and says: "If every asset we own, every building, and every piece of equipment were destroyed in a terrible natural dissaster, we would be able to borrow all the money to replace it very quickly because of the value of our brand...the brand is more valuable than the totality of all these assats" #Marketing
Posted on: Thu, 06 Jun 2013 07:15:22 +0000
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