Interesting read. Nearly all the work a writer does in marketing and external relations is to sell actual copies of books. Book talks and lectures are generally unpaid, and contributed articles to magazines and newspapers to market a book often pay a low fee if they pay one at all, and rarely if ever share in advertising revenue. The only alternative publishing model is around consulting, using a book as a customer acquisition strategy. That only works in the business and psychology section of the bookstore, and isn’t that useful for the rest of the aisles.
Posted on: Wed, 23 Jul 2014 06:11:22 +0000
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