Internet ad revenue soars to 42.8 billion $ in the US, beating TV for first time, according to IAB - Interactive Advertising Bureau! tinyurl/pjxgn63 From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers, said Stephanie Baghdassarian, Research Director at Gartner.
Posted on: Fri, 11 Apr 2014 15:29:13 +0000
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