Intertrade Group and Diane Pernet announce the launch of the first-ever perfume collection designed by Diane Pernet. The journey leading to the creation of the Diane Pernet Paris perfume collection has taken over two years and marks a new chapter for both partners. Triggered by a surreptitious encounter between Diane Pernet and Celso Fadelli, CEO of Intertrade Group, the collaboration has since blossomed into four distinctive fragrances thanks to a combination of passionate dedication and mutual intuition. The Intertrade team of master perfumers laboured intensely with Diane before finding the ultimate combination of ingredients to immortalise her sense of style in perfume. Each of the four one-of-a-kind scents in the collection captures an intimate aspect of Diane Pernet’s persona through vivid vignettes and narratives. The sleek design of the bottle is adorned by one of her iconic symbols: the spider, exclusively created for her by designer Mario Salvucci. The four exclusive scents were revealed at a special event produced by Intertrade Group on September 26th at Joyce Gallery Palais Royal in Paris, and the perfume collection will be available at Joyce Beauty Hong Kong in early November 2014. A special exhibition curated by Cristiano Seganfreddo, creative entrepreneur and business partner of Intertrade Group, featured artwork, iconography and sketches from illustrators around the world who have been inspired by the inimitable style of one of the most recognisable women in fashion. #joycegallery #joyceaw14
Posted on: Tue, 30 Sep 2014 04:53:47 +0000
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