// Intro - I wrote this prelude for an article called Trial By - TopicsExpress



          

// Intro - I wrote this prelude for an article called Trial By Combat which analyzes the reasons we relate to Game of Thrones and why we love Tyrion Lannister overall the message is about needing to play the game to survive. Thoughts? // In the future, the­ater will take on a whole new mean­ing. Media will be avail­able instantly behind the pay­walls we’re sub­scribed too… think, Netflix, Android, Windows, iOS, or Sony’s PS network. Movie stu­dios will take note from the instant buzz shows like Game of Thrones gen­er­ates online, which in turn took note from the incred­i­ble buzz of shows like, Breaking Bad, Lost, and Battlestar Galactica. The line between pre­sent­ing a movie and or a multi-season story will be blurred. Largely because the way we inter­act with media has blurred. We now con­sume media through mul­ti­ple screens. No longer are tele­vi­sion screens or movie screens our only options. Nor are the choices – as far as media con­sump­tion is con­cerned — as sim­ple as before. Just Imagine, Marvel’s Phase One pre­sented over a sea­son of up to 13 episodes, that’s that box office bud­get stretched over 13 episodes which is recu­per­ated by prod­uct place­ment, adver­tise­ment, and roy­al­ties from the paywall. With a for­mat like that, they can devote 2 entire episodes just for the fight with Thanos, time they don’t have in a theater. And just like Jay-Z and Beyoncé have proven — in the prece­dent set­ting music indus­try — they now save tons of cash on mar­ket­ing dol­lars by tap­ping in to the trin­ity of sur­prise, word of mouth, and instant gratification. As for movie the­aters, they won’t be com­pletely gone. Those can be saved for spe­cial events, like sea­son finales, pre­miers, or spe­cials, but they will have to accept how the mar­ket has changed so their busi­ness stays in the game. Read more: mxymag/mans-kingdom-trial-combat-love-tyrion-lannister/#ixzz31tQ8o0ve
Posted on: Fri, 16 May 2014 15:36:19 +0000

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