Introducing another fabulous member of this group to you …. Here is Elina Dutta a lady with a difference! Elina is doing an amazing work for the senior community in Kolkata…. She is the Founder & Chief Strategist of “Tribeca Care” a social enterprize with a difference..... But what is TRIBECA CARE though? Tribeca Care is the first of it’s kind, whose primary focus is Eldercare . Tribeca Care is Kolkata s first and only healthcare at home service that looks after the elderly, the ill and the ailing. Elina is a communications specialist and brings over 26 years’ experience in Advertising, Marketing and Patient communication. She has worked as the National Creative Director in multinational agencies: JWT, Lowe Lintas and Ogilvy. A multiple Award Winner, she has extensive immersive brand experience with Sanofi, Bayer, Johnson & Johnson, USV, Lupin and Pfizer. Elina schooled in Welham Girls, Dehradun, Graduated from Miranda House, Delhi University. She did her post-graduation in Advertising Management from Boston University. When talking to Elina, as to where she got this inspiration…. She says…having lived outside the country … she recognizes how concerned children are about their parents in Kolkata…. And that has been her guiding force! Her vision was to create an Elder Care platform that provides a “one-stop” solution for Senior Citizens including medical and non-medical needs. With baby steps she has been able to make Tribeca Care Eastern India’s first professionally managed Elder Care portal with a specific focus on Home Care. The platform tribecacare helps to connect, inform and arrange Senior Care solutions for those above 60 years age and for their primary care-givers. Isnt it amazing!! I was especially impressed to hear Tribeca services are tailored for each individual client – right from those who are homebound to those who are mobile but want more out of life. So proud of you Elina, that today, you have a whole group of specialist doctors, care managers, dementia specialists, gerontologists, nutritionists, therapists and hospitals to support you in this endeavor of yours. I know many many seniors who will benefit from this service of yours. WINGS feels very very supportive towards this caring journey of yours…. Let us fly together!!
Posted on: Tue, 12 Aug 2014 17:42:17 +0000
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