“Intrusive, interruptive, self-centered marketing no longer - TopicsExpress

“Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.” - Fast Company article 11/1/13. Does your brand know how to tell its story? fastcocreate/3020044/the-science-of-storytelling-how-narrative-cuts-through-distraction

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