It's okay if you've given up on the idea of selling cars or increasing service penetration through social media. On Driving Sales, it's likely that the majority of dealers have tried and found varying degrees of success or failure, whether on their own, through a vendor, or a hybrid of the two. The reason that' it's okay for you to give up is because true automotive social media marketing requires a full commitment. You're either all the way in and you're embracing it wholeheartedly or you're simply maintaining a good presence without investing much time or any money. The in-between areas are pretty much worthless. To get a better understanding of what this means, let's take a look at five truths that my team has found to be completely undeniable. 1. Small is the New Big Everyone knows how big social media is. For dealers, the key is to get stronger reach and put your message in front of the right people by getting smaller. That doesn't mean you need shorter posts. That means tha...
Posted on: Tue, 08 Jul 2014 03:47:12 +0000
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