It has always been disheartening when good movies flop; it gives endless comfort to those who would rather not have to try to make them and can happily take cover behind a shield labeled The people have spoken. But its really bad news when the industry essentially rejects a success, when a movie that should have spawned two dozen taste-based gambles on passion projects is instead greeted as an unanswerable anomaly.For the studios, a good new idea has become just too scary a road to travel. Inception, they will tell you, is an exceptional movie. And movies that need to be exceptional to succeed are bad business. The scab youre picking at is called execution, says legendary producer Scott Rudin (The Social Network, True Grit). Studios are hardwired not to bet on execution, and the terrible thing is, theyre right. Because in terms of execution, most movies disappoint. --- Mark Harris https://youtube/watch?v=uJE3Zqb9zXY
Posted on: Wed, 03 Sep 2014 15:09:14 +0000
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