It has been really hard to keep this news to myself over the last couple of months but now I can finally announce it. I just signed on as one of the new Fitness Experts/Contributors & Trainers for Turner Broadcasting’s new health and wellness entertainment brand called upwave. What is upwave? upwave is Turner Broadcasting’s brand new multi-platform entertainment brand that delivers health & wellness lifestyle content designed to entertain and inspire people. The online portion of this entertainment health and wellness brand launches on August 19th as a sneak peak launch and the official media release of the brand online launches August 26th. There will be an official media press release from Turner on August 26th. The television broadcasting/programming portion of the brand launches on HLN in December of 2013 as well as an integration on many other Turner networks. I am excited to say that Turner’s upwave has given me a new fitness expert bimonthly column launching on August 19th on the Turner upwave website called “Shred With Obi” that will focus on fat loss ,nutrition and training, etc. Turner Broadcasting’s upwave will be conducting a live twitter chat with me the day of the sneak peak launch of the site on 11PST/ 2ET answering health and fitness questions for them for an hour. If anybody is interested in joining the chat and wants to ask me any health and fitness questions then please go to #upwavemove to join the chat on twitter on that day. The brand’s media vehicles will be web, you-tube and TV and I am excited to be associated with the entertainment brand on all media levels. For the last 5 years in the fitness industry I can honestly say I have worked myself to the wall and to the edge at times but with every magazine cover I’ve ever landed or any article I’ve ever written or any social networking post I’ve ever made or social sacrifice I’ve ever made in my career is all worth this incredible mainstream opportunity. For any aspiring fitness model/aspiringfitness personality that has huge dreams beyond the fitness industry or has ever heard me speak at FMI or anywhere. If you work your butt off and really put in the work on all levels, don’t cheat or take short-cuts, believe in yourself and then consistently brand yourself in a (respectable credible way) trust me they will come find you. You won’t need to find them! I am excited to join the Turner upwave team &Turner family as this is going to be a great career ride. I truly believe that Turner Broadcasting’s upwave will be one of the most successful health and wellness entertainment brands in the country and we will help educate millions of people to live healthier lives.
Posted on: Mon, 12 Aug 2013 16:20:39 +0000
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