It hurts to admit (being an x-PGer) that Lever has reached an unrivaled position in beauty advertising. Their campaign for real beauty continues to evolve and continues to go against the stream that promotes a woman is never beautiful enough! Many beauty manufacturers are destroying the self esteem of the masses by focusing on how ugly they are then comes Lever with this campaign that started in 2006, breaking the clutter and building self esteem which is counter intuitive to this industry :) this video is a testament of their brilliant marketing strategies and their ability to transform them into effective advertising that touched the hearts of millions and continues to spread! Hats off Lever :)
Posted on: Tue, 18 Jun 2013 16:15:41 +0000
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