It is becoming harder and harder to predict what factors will drive the success of a new product or service, as consumers face more and more choices these days. Success is contingent upon more than just engineering-driven features and functions, new product bells and whistles, or a creative campaign. Ultimately, none of these factors by themselves ensure market success because they cannot predict consumer behavior or reaction. Despite a sense of short term achievement and perhaps stimulating initial consumer interest, they fail to deliver long term brand loyalty. Instead, successful products and services identify and understand our deeply seated natural tendencies and the ways in which they can be used to change our behavior. By leveraging game-like mechanisms to satisfy these needs and tendencies, we can create behavioral change across a broad spectrum of pressing issues, from healthcare and finances to philanthropy and conservation. Games engage consumers and build value around products and services, creating a powerful competitive advantage.
Posted on: Sat, 30 Aug 2014 14:57:02 +0000