It is important to note that “buying power” is a confused phrase in that it says nothing of a wealth Black people have little of but also suggests that this “power” is or can be for community uplift. The fact that this is target marketing material means that by “power” they mean the ability to generate money for corporations to whom this spending will be geared. It does not mean that Black America has some un-tapped economic strength that can be marshaled to buy that which increases wealth (land, stocks, etc.) and speaks to the basics of colonial exploitation. That is, that the colonized are left only to purchase trifling gadgets and trinkets “footwear” and “clothes,” as opposed to land, stock and other capital most of which is sequestered among the tiniest elite minority.…it is sadly laughable that too many of us are fooled into thinking our power is squandered by poor purchasing habits, since this is all to which we have access anyway. The idea that land and stock is there waiting but we’d rather go to the mall for trinkets results from mass capitalist, white supremacist propaganda which too many of us have imbibed. Jared Ball -The Enduring Myth of Black Buying Power
Posted on: Fri, 23 Jan 2015 00:25:45 +0000
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