It isnt about the shoe, it is about the brand. It isnt about the art, it is about the brand. In December 1998 NASA announced plans to solicit ads on its space stations. Pepsis on-going threat to project its logo onto the moons surface hasnt yet materialized, but Mattel did paint an entire street in Salford, England, a shriekingly bright bubblegum hue of pink — houses, porches, trees, road, sidewalk, dogs and cars were all accessories in the televised celebrations of Barbie Pink Month. Barbie is but one small part of the ballooning $30 billion experiential communication industry, the phrase now used to encompass the staging of such branded pieces of corporate performance art and other happenings. That we live a sponsored life is now a truism and its a pretty safe bet that as spending on advertising continues to rise, we roaches will be treated to even more of these ingenious gimmicks, making it ever more difficult and more seemingly pointless to muster even an ounce of outrage. (Naomi Klein, No Logo)
Posted on: Wed, 24 Sep 2014 15:41:32 +0000
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