Itai Asseo, DigitasLBi North America Director of Technology - TopicsExpress

Itai Asseo, DigitasLBi North America Director of Technology Innovation, recently gave an interview about the agency’s Innovation Lab and the #phygital. I think that we did coin it as it came about internally and I haven’t heard it from any other sources, though I don’t claim that somebody else didn’t already come up with it. It’s a word we started using in the last few months. It references the very important connection between physical and digital. When we refer to “phygital,” it pertains mostly to connecting online-to-offline [engagement]. It is so rewarding to see one of the largest digital agencies in the world investing R&D money in #phygital. Looking forward to see what they will come up with. As far as the term Phygital, we are not so sure that they were the first to use it ;)

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