Its been a crazy year at Upworthy. Weve been going through big changes and weve learned a lot about being a media company on the Interwebs. Through all our ups and downs, we have experimented and branched out in a quite a few ways. In December, we brought on a creative director to create original visual content. Were just starting to dabble in making our own stuff. Im trying to be way more descriptive in my headline writing, were actually writing more actual words in almost all of our posts, adding hopefully thoughtful commentary and descriptive explanations of content. Weve covered topics that people tend to avoid and gotten them to actually talk about them. And I have started working out, which none of you care about, but my wife is really stoked about. Things are zany around here. But I digress. Today, were taking another huge step in the best direction possible. We totally managed to convince a super-genius editor from the New York Times to help take us to the next level. So meet our new Editorial Director, Amy OLeary, who used to be a producer at This American Life, and then soared up the ranks at NY Times and co-wrote the much hailed and much leaked innovation report while at the Gray Lady. (link to the report in the comments.) Im excited to say the least. Weve got a bold new leader who can bring a fresh perspective to Upworthy, helping guide us into an amazing 2015. Yes, all our headlines will now be short, and have commas. But there will be more beyond that. Well let you know when those changes start appearing. (Im kidding about the headline thing.)
Posted on: Tue, 06 Jan 2015 17:05:39 +0000
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