Its finally here, Kunle Afolayans October 1 premieres today at Eko Hotel and Suites, Victoria Island. It promises to be a memorable occassion. Heres a nice piece on why October 1 is set to make a massive impression Why Kunle Afolayans October 1 will be Number 1 at the box office/October 1 set to open big?. Positive reviews - A quick search on the internet puts the official print and online media reviews of October 1 at over 30 and not one of them has a negative thing to say about the film. The highlight of the review is one done by Thisday Newspapers Toni Kan who did a brilliant double spread about the movie. This will in no doubt help in film selection for the undecided cinema goer. Strong publicity - for the first time in a little while, the respected Cable TV channel Africa Magic has put its weight fully behind October 1 like we have never seen before. Multiple slots of the trailer, première, release and the making have been airing for weeks, we are even told that they will be covering/covered the première live. Africa Magic is shown nationally in Nigeria and in at least 40+ countries on the African continent. Other strong publicity campaigns for October 1 include Billboard, Radio and In-cinema advertising nationwide. Patriotic Sentiment and Uniqueness of Film Title - one cannot help but think that with all the political and security issues the country has dealt with so far, there is always a curious part of Nigerians that want to see how a film portrays our story, our culture, our independence. The film title definitely creates that effect. Release date - What are the odds that a film titled October 1 will be released on October 1 in a period when the nation needs something to be proud of and prepares for another democratic dispensation, we feel that this will work in favour of the film. Public holiday(s) and Cinema Peak Pricing - so its just been announced that Oct 6 and 7 are to be public holidays nationwide in addition to independence day on Oct 1. For exhibitors its like having Christmas in October and for Distributors its the ultimate blessing. So in the space of the first 8 days of release, October 1 gets to been seen paying peak prices on 6 of those days which is set to almost double the attendance and Gross box office expectations. Records set to be broken for sure! Film Slate - Apart from Equaliser, Dracula and A bit of Maze Runner, October 1 doesnt seem to have any major competition to be worried about which will work in its favour and give it enough time to make an impression on cinema guests that may be even influenced to see it more than once. Quality of Film and Filmmakers Pedigree - Produced for a reported budget of $2m and showing that its worth every penny, October 1 is certainly the film to beat in October and possibly the last quarter of 2014 as far as Nigerian Box Office is concerned. October 1 also has the added benefit of an enviable track record by the filmmaker whos work over the last 8 years has been characterised by box office success and critical acclaim. Hits such as Irapada, The Figurine and Phone Swap linger in the memory of true movie goers and lovers of Nigerian cinema, surely they are up for a treat in the next few days, weeks and possibly months with October 1.
Posted on: Sun, 28 Sep 2014 13:37:28 +0000
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