Its good to know the Asian economy is getting better and better and luxury brands now have strong interests in rapidly expanding their markets in the Far East, especially China. Its a great business opportunity but also a challenge for luxury businesses. As we picked up from this article, over two-thirds of Chinese use the internet to research brands and make purchase decisions, but most luxury firms have pitiful digital strategies. Having worked with a range of clients from Asia, were proud to have acquired a deep understanding of digital branding & design for this very distinctive market so we are able to provide effective solutions to overcome these challenges. economist/news/business/21579015-life-getting-harder-purveyors-luxury-china-growth-prospects-are-still
Posted on: Thu, 03 Jul 2014 09:15:13 +0000