Its no longer news that facebook bought whatsapp for $19 billion in cash and stock representing the largest acquisition of a venture-backed company in history. This mega acquisition has many lessons for investors and entrepreneurs, but the most important lesson is the indicator that the world is going mobile... There are about 6.8 billion mobile phones globally and about 117 million mobile phones in nigeria (70% of our population) - NCC There are about 55 million internet users in Nigeria, and almost half of them are not computer literate. They browse the web only on phones. If your Internet marketing strategy is not mobile friendly, then you need to have a rethink because One thing is for sure: Mobile is, and will continue to be, the communication platform of choice for people across the globe. The world is going mobile, Mark Zuckerberg is aware and has taken action to adapt and fit in... When it comes to mobile marketing in sub sahara Africa, Akpomedaye Oghenechoja Victory has proven himself over and over again. Checkout his blog at victoryakpomedaye to keep up to date in revolving trends in Internet and Mobile Marketing. P.S: I went on a 2 weeks retreat. I missed ALL my facebook friends. Did you miss me? Hit my Inbox if we have any pending business or personal discussion. I appreciate your patience. P.P.S: It is really true that what doesnt kill you makes you stronger. I am living witness. I went through hell (you will not understand) and am back 10,000 times stronger cos oluwa was involved.
Posted on: Wed, 26 Mar 2014 17:00:35 +0000