It’s no wonder so many people don’t understand the value of network marketing: Many of those who are actually involved with it themselves don’t fully grasp the value of what they hold in their hands. When people go to hear network marketing presentations, often their main question is, “If I join this business, how much income can I earn here?” And no surprise, when you listen to people promote their network marketing business, often that’s exactly what you will hear them talk about: how much you can earn on a per-month basis. The reason people want to know how much they can earn per month is that they are thinking in terms of living in the Employee quadrant or Self Employee quadrant. But that’s not where the real value of network marketing lies. The problem with earning income is that it’s an incredibly limited, linear process. Work an hour, earn a dollar; work two hours, earn two dollars. It depends on you, which means you can never stop. As I said before, it’s a trap. Most people instinctively sense that, but they assume that the way out of the trap is to earn more income. But earning more income doesn’t change the basic fact of being tied to your income. In fact, often earning more income only serves to draw the noose tighter. The "Business" and "Investor" quadrants are not about earning more income; they’re about owning assets that generate income. So, Network marketing is not about earning more income; it’s about building an asset.
Posted on: Fri, 05 Jul 2013 21:48:46 +0000
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