It’s tough to gauge the success of presidential communication. However, FDR and Reagan were more successful communicators in this sense: Their rhetorical frames have had considerable staying power, and both had a large impact on what the public expects from presidents. The historical evidence suggests that presidents who want to be more casual and familiar with audiences, or who want to harness new modes of communication, enjoy more success when they do this in a way that affirms conventional ideas about leadership. ... The polarized state of American politics probably means that not much will change anytime soon, as far as the president’s public standing and influence. Why does that last sentence seem to show up in so much political writing at the moment?
Posted on: Thu, 13 Mar 2014 14:02:30 +0000
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