It’s very hard to argue against YouTube’s dominance in terms of volume, audience, and reach. Yet, when it comes to creating online video for your business, there might be a better choice. [...] YouTube is absolutely massive. At 1 billion unique visitors a month, it far eclipses Vimeo’s meager 70 million visitors per month. However, with so many visitors there is naturally a lot more content being uploaded. Most estimates claim that YouTubers upload 100 hours of video a minute. [...] In the case of Vimeo, less happens to be more. Vimeo has instituted certain policies and constraints that purposefully limit the amount of video uploaded and ensures a certain standard of quality. For example, Vimeo allows for videos of unlimited length and quality, but curbs the storage space allotted to each user. [...] Making the most of YouTube’s vast audience might be appealing if your business is concerned about reach above all else; but oftentimes having videos appear professional (by appearing in a more professional context) takes precedence over broad appeal. - Brian Honigman,The Next Web
Posted on: Mon, 01 Dec 2014 01:00:17 +0000
Recently Viewed Topics
© 2015