JCDecaux Unveils its First Digital iVision Airport Network At Dubai International JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, in conjunction with Dubai Airports, announced today that its subsidiary JCDecaux Dicon has unveiled a network of impactful, premium quality, high definition digital screens at Concourse A, Dubai International. The 80” iVision screens offer a unique advertising proposition through the combination of their cutting-edge design, ideal location next to the point of sale, innovative performance and market-leading quality. This new network of twenty screens, provided by JCDecaux’s R&D division in France, is part of the first wave of a comprehensive roll out of an integrated digital platform across Dubai International. The 80” LCD panels are located throughout the departure level of Dubai Airports’ A380 purpose-built facility, delivering stand-out and cut-through in this busy environment. The central positioning of the screens along key passenger routes ensures optimal and synchronised visibility at eye level. These portrait format digital screens have been integrated into the architecture of the building, taking into account airport wayfinding and the passenger journey to deliver well-designed, high-profile advertising space for brands. Specialized content management systems also offer advertisers creative flexibility in the form of targeted or live campaigns. Advertising creative may vary depending on the time of day, flights departures or arrivals from specific countries, sporting results, or weather conditions etc. The launch of these new screens underlines JCDecaux Dicon’s ability to deploy the next generation of digital advertising media, in addition to an already wide-ranging platform of advertising, sponsorship and experiential solutions. It also showcases the integrated approach that will be delivered in cooperation with Dubai Airports’ commercial team throughout Dubai International’s terminal and concourse buildings, creating a digital passenger journey across multiple consumer touchpoints.Eugene Barry, SVP Commercial from Dubai Airports said: “Dubai International is an ideal location for the launch of the iVision screens as we strive to be at the forefront of innovation and interactive advertising. The new digital displays are visually appealing and enhance the passenger experience through engaging media platforms.”David Bourg CEO Middle East from JCDecaux said: “The installation of our new network of high-definition LCD screens marks a significant step forward in digital advertising at Dubai International. This new generation of 80’’ screens is intended to complement its environment whilst showcasing digital advertising excellence through our cutting-edge media estate. We are proud to introduce this unique advertising proposition in Dubai International, as it will enable us to provide a unique media platform that is innovative, aesthetically pleasing, and engaging for both advertisers and passengers”.
Posted on: Tue, 11 Mar 2014 06:15:35 +0000