January 2015 Inside This Issue Regional Focus: Asia and Oceania Fortified/Functional Foods in China Upward trends in the China food market have led to the substantial increase of fortified/functional foods (FF) becoming an avenue for dynamic growth in this sector. The outlook for FF packaged sales is immensely favourable in the near future. Announcing: B.C.’s innovative agri-food industry receives funding B.C.’s agri-food industry received $2.5 million from the Government of Canada and B.C.’s commitment under the Growing Forward 2 agreement for crop trials and new agricultural products and practices. Canada and B.C. fund agri-food innovation and sustainability The Government’s of Canada and B.C. have invested $4.3 million in the agriculture sector to support business development, food safety, innovation, and sustainability under the Growing Forward 2 agreement. See our Announcements section for more details about these items. Trade Reports Trends in the China food market, such as rising consumer power, improving on healthy lifestyles, and concern and awareness about the safety of standard foods in China, particularly dairy, will contribute substantially to increased demand for fortified/functional foods (FF). Fortified/functional baby food (milk formula) and FF dairy are the leaders in the FF sector in China, and are expected to continue experiencing dynamic growth. Research has also shown that the number of consumers seeking the benefits of fortified ingredients and milk formula is increasing. In 2012, the two largest subcategories within FF packaged food were baby food (milk formula), and dairy; representing 49% and 45% of total sales, respectively. However, the most significant FF packaged food subcategory, in terms of growth, was energy and nutrition bars, representing just 0.15% of total sales in 2012, but recording a compound annual growth rate (CAGR) of 72.3% from 2007-2012. Many of the top grocery retailers in China are shifting their geographic focus, as the markets in first-tier cities like Beijing and Shanghai are becoming saturated, and are looking at establishing a presence over their competitors in second- and third-tier cities. Understanding the shopper remains crucial to success – knowledge of regional variations, catering to the country’s growing middle class, and placing high priority on food safety are three important considerations. The outlook for FF packaged food sales in China remains favourable, with a CAGR of 17.5% expected from 2012 to 2017. However, slimming meal replacements is forecast to record the best performance in terms of sales growth, with a CAGR of 21.6% over the same period, emphasizing that consumer demand for FF products that support a healthy lifestyle while offering convenience, will remain strong into the future. Energy/nutrition bars represented just 0.15% of total sales in 2012, but recording a CAG R of 72.3% from 2007-2012 1 Trade Reports are available to Canada Brand members only. To register, please visit the Canada Brand login site. ATS Bulletin | Bulletin SEA AGRI-FOOD TRADE SERVICE | Service d’exportatio n agroa limentaire Fortified/Functional Foods in China Packaged Food Sales in Japan The Japanese food processing market has traditionally been viewed as complex and challenging to enter. However, a series of factors including an increasing emphasis on convenient, quick-to-prepare, ready-to-eat valuepriced foods, have opened some opportunities for exporters in this market. Japanese consumers are also very interested in new and innovative products, specifically those that are directed at health, as 24% of the population is now over 65 years of age, the oldest of any country within the Organization for Economic Co-operation and Development. Meal replacements, ready meals, and pastas are growing more popular, as a result of the aging population and the fast-paced lifestyle of young Japanese consumers. Young professionals living away from home, and the aging population have become two unique demographics of consumers demonstrating significant demand for processed foods that are easy-to-prepare, with value-added qualities. As a result of natural disasters and consumers reducing their spending due to the economic downturn, packaged food sales have shown steady decline in value sales over the last five years. The forecasted outlook was a continued decline in 2014 and then an upturn from 2015 to 2018. The compound annual growth rate (CAGR) for the forecasted period of 2014 to 2018 is expected to be 0.4%, which is a change from the -0.5% from 2009 to 2013. The top three sub categories predicted to see the most growth over the forecasted period are meal replacements (5.8%), frozen processed food (2.4%) and pasta (2.2%). These three sub categories are small in relation to overall value sales, but show the most potential for growth over the 2014 to 2018 forecasted period because they are quick and easy to prepare. Marketing B.C. Agri-Food and Seafood Products January 16, 2015–Nanaimo, Grand Hotel Nanaimo January 20, 2015–Burnaby, Delta Burnaby Hotel January 21, 2015–Abbotsford, Bakerview EcoDairy January 23, 2015–Kelowna, Four Points by Sheraton This all-day workshop is designed to help established B.C. companies expand their sales in the domestic market. Acquire marketing intelligence and the skills to apply it from experienced food industry professionals. Also, participate in a networking lunch. CHFA West Vancouver, B.C.–Convention Centre April 11–12, 2015 Held by the Canadian Health Food Association, this is Canada’s largest trade event dedicated to natural health and organic products. Exhibitors can showcase their products to some of Canada’s largest natural health chains and independent retailers. Grocery & Specialty Food West Vancouver, B.C.–Convention Centre April 13–14 , 2015 Grocery and Specialty Food West is the only grocery and specialty food show in Western Canada. Categories include fresh and frozen foods, snacks, beverages, ethnic specialties, and gourmet. Key Western Canadian retailers will be in attendance. 2015 Small Business Information Expo Vancouver, B.C.–The Beatty Street Drill Hall February 3, 2015 This free tradeshow brings together government departments and non-profit organizations that support B.C. small business. It also gives you the chance to meet with experts face-to-face who provide valuable programs and resources to small businesses. Canada Events Events B.C. Events For more information about an event or announcement, click on the title. January 2015 Check it Out To find more events or other trade-related resources, visit the Agri-Food Trade Service website ats-sea.agr.gc.ca NEW International Food and Drink (IFE) London, England–ExCel London March 22–25, 2015 IFE, the UK’s largest food and drink event, brings together more buyers and suppliers than any other such event in the country. Do business face-to-face with an audience of thousands of retailers, foodservice buyers, wholesalers, distributors and importers. International Events Exporting to Central America Webinar Series January 27, 2015–Market Overview and Opportunities February 10, 2015–Regulatory Requirements to Export March 11, 2015–The Importer/Distributor’s Perspective Alberta Agriculture and Rural Development is holding this webinar series that is designed to help value-added agri-food exporters that are interested in exploring opportunities in Panama, Costa Rica, Honduras, El Salvador and Guatemala. CPMA Convention and Trade Show Montreal, Q.C.–Palais des congrès de Montréal April 15–17, 2015 Hosted by the Canadian Produce Marketing Association, this event is dedicated to the fruit and vegetable industries. The show attracts industry, buyers from major retail chain stores, distributors, as well as government representatives directly or indirectly involved in the fresh fruit and vegetable sector. Trade Mission to Expo ANTAD Guadalajara, Mexico March 16-20, 2015 The Canadian Food Exporters Association is working with the Embassy of Canada in Mexico City to provide you with a trade mission program to Expo ANTAD. ANTAD Mexico is one of the premier food and beverage exhibitions in the country, attracting top decision-making buyers in search of new and innovative consumer ready products. Aahar 2015 New Delhi, India March 10-14, 2015 Department of Foreign Affairs, Trade and Development in partnership with Ontario Ministry of Agriculture, Food and Rural Affairs invite you to the 30th edition of this Food and Hospitality Fair, with a focus on processed foods, bakery, confectionary equipment and supplies. For more information, please contact Shabnam Johnson at [email protected] Internorga Hamburg–Hamburg Fairground March 13–18, 2015 Internorga is a leading European show for for the catering and food services industries. Categories represented include beverages, bakery, confectionery, convenience foods, seafood and more. Establish contact with German and international buyers and develop your international presence. Contact Nora Grütters at [email protected] for more information. SIAL Canada Toronto, ON.–Direct Energy Centre April 28–30, 2015 SIAL Canada, an international food and beverage trade show, caters to North American food-industry professionals. Attend to stay abreast of the agri-food industry, display your products, and build bonds with international food industry professionals. NEW NEW NEW NEW Philip Bergen Senior Program Officer 604-292-5873 [email protected] • Growing Forward 2: Environment & Business Development • Investment Agriculture Foundation Liaison • Agroforestry • Bees & Honey • Tree Fruits • Northern Region Faye Wu Senior Marketing & Trade Officer 604-292-5867 [email protected] • Agri-Marketing Program • Emergency Preparedness • Market Access Issues • Seafood • Supply Managed Sectors • Vegetables • China, Hong Kong & Taiwan • Southeast Asia Vicky Wu Administrator/Marketing & Trade Officer 604-292-5860 [email protected] • Sector Profiles & Economic Research • Trade Leads • India • Middle East • European Union 3 Announcements Northwestern Regional Operations Directorate (B.C.) Program, Marketing and Trade Officers Order Form If you wish to receive any of the trade documents featured in this issue, would like to register another member for the ATS Bulletin, or would like to unregister from the ATS Bulletin, please follow the appropriate email link or make general queries using the information provided below. Please include in the email your name, company, address, and phone number, as well as the details of your request. To receive a trade report from this issue: [email protected] - trade report To register for the ATS Bulletin: [email protected] - register To unregister from the ATS Bulletin: [email protected] - unregister Click on the appropriate link to send an email regarding these topics: General queries: Samit Bariana, Marketing & Communications Assistant, Agri-Food Trade Service Ph: 604-292-5871 | Fax: 604-292-5891 | Email: [email protected] January 2015 Did you know ? An aging population in Taiwan has created a greater demand for products to suit the lifestyle and possible ailments of older consumers, such as fortified/ functional options. Tracey Innes Administrator/Deputy Director 604-292-5874 [email protected] • Growing Forward 2: Biosecurity, Traceability & Food Safety • Animal Care Initiative • Poultry Biosecurity Program • Livestock • Organic Janine Gyug Senior Program Officer 604-292-5882 [email protected] • AgriInnovation Program • Growing Forward 2: Innovation • Bioproducts • Labour • Nursery & Flowers • Vancouver Island Region Jeff Lang Senior Marketing & Trade Officer 604-292-5866 [email protected] • Aboriginal • Berries • Functional Foods & Natural Health Products • Wine, Craft Brewing & Distilling • Japan & Korea Emily MacKenzie A/ Senior Marketing & Trade Officer 604-292-5861 [email protected] • Growing Forward 2: Market Development • Food Processing • United States • Mexico B.C.’s agri-food industry receives funding for innovative agri-food projects The Province of British Columbia’s agri-food industry is receiving $2.5 million from the Government of Canada and British Columbia’s commitment under the Growing Forward 2 agreement for 27 new projects supporting new trial crops and the development of new agricultural products and practices. These new projects will involve the testing of quinoa, flax, lentil and pea varieties suitable to grow in the Peace Valley region; the design and testing of novel, energy-saving LED fixtures which would aid producers in northern and rural areas to grow lettuces, leafy greens, micro-greens and culinary herbs yearround while reducing energy usage by 40%; and finally for the development of commercial raw pet food sourced from producers in B.C. communities. Canada and B.C. fund agri-food innovation and sustainability in the sector The Government’s of Canada and British Columbia have invested $4.3 million to support business development, food safety, innovation and sustainability in British Columbia’s agriculture sector. The projects received funding between January 1 and June 31, 2014, under the Growing Forward 2 agreement, and include farming and food processing organizations, post-secondary institutions, as well as private businesses in the province.
Posted on: Wed, 21 Jan 2015 16:28:51 +0000
Trending Topics
Recently Viewed Topics
© 2015